About Svarnac

The internet has become a noisy place. Algorithms chase clicks, feeds demand endless scrolling, and comment sections are often more distracting than the content itself.

Somewhere in the noise, the simple joy of reading, of getting lost in a good story or learning from a thoughtful expert in your own language, has been lost.

We built Svarnac to bring it back.

The idea for Svarnac began with a simple search. I was looking for a reading app for my mother, who is in her 70s and holds an M.A. in Hindi literature. She wanted a place to read quality stories and poems in Hindi on her phone.

I thought it would be easy to find. Instead, I found apps with millions of downloads that were cluttered with ads, confused by noisy interfaces, and filled with sensationalized, low-quality content designed to keep people addicted, not fulfilled.

We realized that she wasn't alone. Millions of educated, discerning readers in India and around the world are being underserved. They want substance, but the internet keeps feeding them noise.

Svarnac is built on a few simple, non-negotiable principles:

• A Quiet Sanctuary: We are 100% ad-free. We have no public comments. When you open Svarnac, it is just you and the words.
• Respect for the Reader: We don't use clickbait algorithms to hijack your attention. We believe you should choose what you read, not have it force-fed to you.
• Human Curation: Quality cannot be automated. Every author is personally reviewed by our editorial team for depth and craft, ensuring that whether you are reading fiction, poetry, or analysis on technology and economics, you are reading someone who cares about their craft.

Think of Svarnac as a streaming service for great writing.

We are a home for authors, journalists, and experts to build their own Profiles and publish their work directly to you. Whether it is a standalone article or an organized Series, the focus is always on substance.

We are launching with Hindi and English, with a mission to expand to all major vernacular languages.

Whether you are here for a short story that touches the heart, or a deep dive into the future of AI, Svarnac is the place to read it in peace.

Welcome to our quiet corner of the internet.